Satyameva Jayathe Releases - The Times Of India

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Satyameva Jayathe Releases - The Times Of India

Post  edygee on Tue Aug 09, 2011 8:16 pm

A R Rahmans Satyameva Jayathe releases!

A R Rahman releases second song with band Super Heavy

True to it's meaning, the song could not been released at a better time and just before India's Independence Day on 15th Aug. International legends such as Mick Jagger, Dave Stewart, Joss Stone and Damian Marley are collaborating on it as part of the global band SuperHeavy. Incidentally, Mick Jagger singing in Sanskrit on the track is a treat for all. And this song will be premiering exclusively on Radio Mirchi 98.3 FM today across 22 cities!

On the release of "Satyameva Jayathe" A R Rahman says, "When Dave said A R we want your voice in this album we want this to be a great Indian song too; a long dream for me was to take one of the morals of Indian culture which isSatyameva Jayathe and make it as a song. This is historic if Mick Jagger, Joss Stone, Damian '"Jr Gong" Marley and Dave Stewart and me come together for a song like this, it is iconic in a way. I hope people like it."

"Satyameva Jayathe" is the band's second single after the summer hit "Miracle Worker". The much awaited album drops on September 19th.

Devraj Sanyal, Managing Director, Universal Music India says, "There is little to say about the massive excitement we have in releasing a single and an album from a line up that is stellar & huge beyond description from our UMGI stable. What is interesting on this deal is the sheer size of the marketing wraparound that we have done for Satyameva Jayathe From a VH1 " Shot by You" which will see the creation & release of the global video of the song made by our fans here in India, to a substantialATL & BTL push through our partner Tata Docomo which will promote the song & the album on mass media, to the all India exclusive release of the song in 22 cities simultaneously on Radio Mirchi, to never before executed PR like having Mick Jagger and AR Rahman in the studio with Sunil Gavaskar at Edgbaston discussing Cricket and SuperHeavy, to finally the enormous play in our partner telcos. It's safe to say that no international song till date has ever received this kind of innovation driving it."

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